Why You Can’t Trust an Online Company Name Generator
A name isn’t everything, especially if you have a worthwhile product or service to deliver. But you’d be wrong if you said that names are irrelevant. In the business world, a name can actually have a tremendous impact on the success—or failure—of a brand. If you’re trying to start up a business, maybe you’ve given some thought to using an online company name generator. Please, please, resist the temptation.
The name game
At A Hundred Monkeys we’re obsessed with names. Our entire enterprise is concerned with helping businesses to truly solidify their brand with a name that captures the spirit and essence of the company, while also demanding the attention of the target audience. Your name should be memorable and pleasing to the ear, and it should invoke specific feelings along with a childlike sense of curiosity. A company name generator may give you some word combinations to play around with, but it can never capture all of these important elements.
The human factor – why a company name generator just won’t do
We have run countless experiments using every major company name generator out there, including NetSubstance, WordLab and Name Razor. Our genius developers even tried building their own company name generator using one of the most complicated algorithms ever conceived, and you know what we found? It was all worthless.
It doesn’t matter if the engine allows you to insert 40 different variables, including your mission statement, target audience, buzz words, and Latin translations. It doesn’t matter if the generator is capable of performing instant market research to determine what’s trending with your customers. It doesn’t matter if the results include 50 different name suggestions. At the end of the day, all you’re getting is a fancy random word generator. Would you really put the legacy of your business in the hands of a system that uses the same basic technology as “Find Your Star Wars Name?” I certainly hope not.
Let’s get down to business
Choosing the ideal company name requires research, brainstorming, and a real human understanding of how the marketplace works. At A Hundred Monkeys, that’s what we do best. If you’re struggling to come up with the right name for your business, give us a call. We can help you to define yourself with a name that captures and personifies what your business is all about, and we’ll do it in a way that connects directly with your customers. Give us a call today.
