What to Name My Company

What branding ultimately comes down to is creating a cohesive identity and personality for your company that sets you apart from the competition. Your company name, logo, writing, and visual and vocal identity elements work together to establish your brand. Though the most successful brands make sure that all of these elements work together to express a consistent identity, many people try to address the different elements of brand identity separately, and it shows.

What’s our branding philosophy?

All of your branding elements should come from the same place and serve a higher purpose. The whole needs to be greater than the sum of the parts. When considering what to name your company, you need to take a step back and establish the company’s personality and point of view be before settling on a name. One of the most common branding mistakes is approaching the different aspects of branding in the wrong order. You cannot rush from “I have a good idea” to “deciding what to name my company” without designing the philosophy and point of view that support your good idea first.

What branding elements can be used to differentiate your company from the competition?

There are countless ways to separate a company from its competition using brand identity elements. Your company’s name is probably the most fundamental element, and once you establish the personality of your brand, it should be the first thing you work to nail down. Your logo, the tone of voice used in your content, and your visual language all express the personality of your brand and the point of view it represents. Even something as subtle as the colors you use in your brand materials makes a huge difference in terms of how people see the brand. You want to make sure your company is using these elements to connect with people in the most human way possible. Try to think of your brand as the experience your customers will have with your company. What elements can help shape and define that experience for them?

What are the most important things to keep in mind when branding my company?

There are two things to focus on when establishing a brand: cohesion and rarity. From touch point to touch point, your brand should always feel like it has a consistent identity. Use the same colors in your brand materials. Have a consistent voice in your content across platforms. Make sure that there are elements distinguishing your brand from the competition in any material you put forward. There’s nothing worse than losing people to a competitor because they don’t understand what’s different about your offering.

Deciding “what to name my company” in order to express a cohesive brand is a challenge for every entrepreneur. A Hundred Monkeys specializes in applying creative and  human solutions to company naming and branding. Give us a call to get started.