Helpful words

Hooters and adverbs: a perplexing combination

by Eli Altman Well, it’s Friday, so I figured I’d lighten things up a bit and talk about Hooters. You know, the restaurant where guys eat on vacation after attempting to sell their wives with a “…what? They have great chicken wings.” As far as I can tell, these are the guys who subscribe to…

Lululemon on the benefits of the letter L

A friend of mine forwarded me a great article in New York Magazine about Lululemon. The article discusses the evolution of the Lulu brand, as well as a bunch of interesting company quirks and practices. To my surprise, there is also a cool bit on how the founder, Chip Wilson, came up with the name…

How to find a good URL without having a brain hemorrhage

I was recently featured in an article by Max Chafkin in the July issue of Inc. Magazine. The article, Good Domain Names Grow Scarce, is about how it is becoming increasingly hard to find a name that has a good URL to go along with it. This is a problem that most of us are…

JD Power and Associates’ quest for initial quality

So I was watching bad television last night and I saw a commercial for the Nissan Altima. It was a pretty standard car ad complete with professional drivers on closed circuits, screeching tires and paid actors pretending to be engineers. The commercial reaches a head when the narrator uses all of his gravitas to tell…

Rhode Island threatens to change its name.

by Danny Altman, on location in New England There are very few people outside of the state commonly known as Rhode Island who know that the state’s real name for the last 372 years has been Rhode Island and Providence Plantations. For the past few years, there has been a movement afoot in Rhode Island…

Light beer is selling itself short

As far as I can tell, there are two reasons why Americans drink light beer: Either you’re trying to cut down on calories, or you’re planning on getting plastered and don’t want to get full before you’ve had your fill. Both of these reasons have made light beer the de-facto sponsor of the college experience….

Update: Porsche Panamera–Welcome to the cockpit

We just came across some pictures of the Porsche Panamera interior. Can someone tell us when you would need to go from “sport” to “sport plus”? High speed getaway? Avalanche on a mountain road? Late to a PTA meeting?

Tip of the Hat: VitaminWater

Today I want to give a Tip of the Hat to VitaminWater. Since the first flavors were introduced by Glacéau in 2000, VitaminWater has built a strong and clear brand that continues to grow year after year. Here are a few things that they have done particularly well: Functions not flavors: VitaminWater was one of…

10 ways to name your company or product

Do it yourself You know your business better than anyone else and chances are you’re more prone to like a name that you came up with. But, sometimes it can be difficult to name something that you’re too close to. We all seem to be great at giving relationship advice to our friends, but somehow…

Can Athleta make waves? Gap introduces a new brand.

We would like to extend a warm welcome to Gap’s newest brand: Athleta— a yoga/surf/adventure line of women’s clothing that Gap is throwing into the mix. Before we get ahead of ourselves, I’m not sure how to pronounce it. Is it athlete-a, or ath-let-a? Either way, this is not a good first question for people…

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