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North Bay Business Times: Monkey Business
- About: Naming
Local sports writer Bill Meagher stops by to talk about 100M. “Nobody would ever accuse A Hundred Monkeys of aping big companies or the way they do business.”
A lasting memorial to… you
- About: Renaming
by Barry Silverstein A few weeks ago, the world’s tallest skyscraper, Burj Dubai was renamed Burj Khalia (Khalia Tower). Khalia, you see, is Sheikh Khalia Bin Zayed Al Nahyan – the guy who pumped $10 billion into Dubai to keep it from bankruptcy. Khalia is president of the United Arab Emirates and ruler of Abu…
Chanel wants to tattoo you, temporarily
- About: Branding, Positioning
By Jeffery Racheff Nothing says rock ‘n’ roll like a good face tattoo. Just look at Mike Tyson. Unfortunately, not everyone can be like Mike. Rock ‘n’ roll (and, in Mike’s case, mild insanity) is only fun in short bursts, because afterward most of us have to return to the real world where tattoos, even…
Falling brands latch on to rising stars
- About: Branding, Positioning
by Barry Silverstein Singing sensation Lady Gaga recently signed on to be “creative director” of a line of products with the Polaroid brand name. And actor Hugh Jackman, the badass from X-Men Origins and Swordfish, will be the new worldwide spokesman for Lipton Ice Tea. I’m not making this up. You remember Polaroid – the…
Chocolate chip cookies: half-baked branding idea?
- About: Branding, Positioning
As a former chocolate chip cookie junkie, I was amused to read a long story in The New York Times yesterday about two companies that have figured out how to make their customers actually salivate prior to entering the premises. And neither one of them is in the cookie business. The first is Doubletree hotels,…
The side-effects of pharmaceutical naming
- About: Naming
It’s a little ridiculous that prescription drugs can be advertised to the public. Why should your TV tell you what medications you need? Isn’t that your doctor’s job? It’s all part of something called DTC (Direct To Consumer) advertising which, at the current time, is permitted in just two countries: New Zealand and the United…
A Hundred Monkeys prevails in trademark infringement case
by Danny Altman A few months back we were featured in an AP wire story that appeared in 200 papers across the country. It must have been a slow news day. And the headline (“Monkey See, Monkey Sue”) probably didn’t hurt. The AP reported that we had filed a complaint for trademark infringement in the…
Bowled over: the changing names of college bowl games
- About: Branding, Naming, Positioning
by Barry Silverstein Another college football bowl game season comes to a close tonight. Each year, it seems, the controversy surrounding the BCS (Bowl Championship Series) heats up because of the selection process for the national championship. But there’s another controversy that’s becoming equally heated: Is commercialism polluting college football? Of this year’s 34 bowl…
Gläce Luxury Ice balls: the latest in high-class drinking
- About: Branding, Positioning
For some people, the brand of booze you drink is just as much of a status symbol as the car you drive. Mercedes, Lamborghini, Geo Metro… Grey Goose, Crystal, Colt 45. Like the wheels you sport, the liquor in your glass shows everyone else what sort of spender you are. Unfortunately, no one besides the bartender can tell what you’re…
When to Name Your Startup
- About: Naming
It’s easy when you’re working on actualizing your business ideas to start making infinitely long to-do lists of all the things that you need to get done—and fail to prioritize them right. Unfortunately, these to-do lists are pretty high stakes, so if you don’t attack the right things first, you might find yourself and your…