Helpful words
Our new site is what’s new.
- About: Naming
After lots of long hours and late nights, our new web site is finally live! But you already knew that because you’re currently on it. We always knew you were a smart one. A special thanks to our friends at Use All 5 who helped us make this site a reality.
Creating a Startup Identity
For any startup, a great idea is the message. A great brand is the bullhorn. For people to hear about a startup–and even more than that, to remember it when they need to–a startup’s message has to be loud and clear. That’s what we mean when we talk about identity: a loud, clear message that…
How Much of Your Business Startup Allowance Should Go to Branding
- About: Branding, Positioning
When you’ve had a great idea and fully committed yourself to making it a reality, it’s easy to focus solely on development. It’s easy to focus all of your funds on development, too. After all, when you’re immersed in a project, you can feel like everyone else will see it the way that you do….
The Dos and Don’ts of Startup Branding
- About: Branding, Positioning
If you’ve read our blog, you know how often we emphasize that good branding, or lack thereof, can make or break any startup. No matter how good your business starting ideas are on their own, you have to get people to notice, and then you have to get them to care. These are some of…
Your Business Plan Should Begin with Differentiation
- About: Naming
For your business to be truly differentiated from the competition, you have to be doing something that no one else is doing. Even if you’re offering a product or service that is similar to what other people are doing, you need to make sure that your company is offering that product or service in a…
Business Startup Guide to Naming
- About: Naming
Any business startup guide should include advice on naming. Your company’s name is the first thing that most people will see or hear about it, and it’s important to choose wisely and find a name that gets across the most important aspects of your brand. As any business startup guide will tell you, branding is…
Will the Real Baptists Please Stand Up?
- About: Naming
Hate: if you don’t mind the bad press, it’s a great way to get noticed. And for the Westboro Baptist Church, it’s a godsend. Notorious for sniffing out public tragedy and exploiting it in the name of a God so vindictive he makes the Old Testament look like a Disney movie, Westboro members feed on…
Glendale Galleria
- About: Naming
100M names Whitewater — Riverbed’s newest product.
- About: Naming
From Enterprise Networking Planet: “As the move toward cloud-based IT infrastructure continues, so too does the need for network acceleration. To that end, WAN acceleration vendor Riverbed (NASDAQ:RVBD) is announcing new cloud-focused application and storage acceleration technologies to help expedite the adoption and usage of cloud technologies. Their newest product is called Whitewater.” http://www.enterprisenetworkingplanet.com/news/article.php/3912541/Riverbed+Whitewater+Expands+Cloud+Acceleration+and+Storage.htm