Naming Conventions: When To Follow, When To Stray

If you are old enough to remember rock music from the 1980’s, you can probably remember band names that seemed created just to be memorable. While having an unforgettable name is a good thing, shouldn’t your name say something about what you do and who you are?

Think about bands like R.E.M., The B-52s, and Kajagoogoo. Each of these bands were highly successful in different ways, but how much did their names have to do with it? Can their naming conventions be extrapolated to teach businesses something about naming conventions and how to succeed at we believe your name should set you apart. It should be the opening line to a conversation that grabs your audience’s attention.

If you’re lucky, we even help you create a great name for your 80s cover band. To learn more about what we do, browse through our website or shoot us an email.