Why You Should Keep Investors out of the Branding Process
The first worry of most business start ups is getting the capital they need to turn a great idea into a marketable product or service. The problem, of course, is that money often comes with strings attached. Once you’ve found investors, you want to keep them, and a lot of investors have strong opinions about how you should operate. They often have very valuable insight and listening to their insight is one way to keep them happy. But branding is one area of your business where investors don’t belong.
Too Many Cooks in the Kitchen
It’s an old saying because it’s true. When too many people get involved, the quality of work decreases. When you’re building business start ups, involving too many people creates work that impresses no one. Instead of coming up with creative and visionary approaches, when too many people are trying to agree it leads to lowest common denominator work.
Branding is Your Company’s Voice
A good way to mentally conceptualize branding your business start up is to think of it as a process of developing the impression your company will make. Your company name, the language you use, and they way that you look are all important components that work together to produce a personality. This personality should come from the passion of your ideas.
Investors Think Too Short Term
When investors chime in on branding issues, they’re not thinking about you. They’re thinking about themselves. Your investors are looking for a quick return on the money they’ve contributed to your project. But you’re in it for the long term. Listening to investors during the branding stage often leads business start ups to make nearsighted branding decisions.
If you need help channelling your great idea into a brand that reflects your passion, contact the branding experts at A Hundred Monkeys to see how we can help. We have worked with companies ranging from brand new business start ups to established companies. We know what it takes to create a brand that gets people’s attention.
