Your face here: you can be an instant global brand

by Pons Maar and Danny Altman

Have you ever wanted to be a recognized-around-the world iconographic image?

Why go to all the trouble of creating your own icon when you can ride on the back of one that’s already out there? Revolutionaries have always had the best branding. Now you can follow in their legendary footsteps.

You are the next Che. Just jump on the wagon. No need to compose that mystical, looking-far-off-into-the-distance idealistic pose. All the heavy lifting has been done for you in this carefully reprocessed, re-enhanced version of the original photograph.

And while you’re at it, check out Michael Casey’s new book, Che’s Afterlife, reviewed here by Michiko Kakutani in The New York Times.

Casey, based in Buenos Aires, talks about the history of this one-size-fits-all brand that has been commandeered to sell everything from the Cuban revolution to ice cream to bikinis.