How A Hundred Monkeys Can Help Business Startups
When you create business startups for a living, you know the long odds that any new venture has to overcome. The faith you have in the value of your ideas keeps you going. That means you spend most of the time making the idea a reality. At the same time, you need to make smart decisions to give new startup the best chance for success. The choices you make about sharing your idea–that is, branding–are some of the most significant influences in your future success. One of the best early investments that business startups can make is hiring a branding consultant like A Hundred Monkeys. Here’s how A Hundred Monkeys can help your startup succeed.
What Branding Consultants Do
You are immersed in your vision and understand your product intimately. We don’t–and as counterintuitive as it seems, that is one of the most valuable services that we provide to business startups. We see your company the way that your potential customers and clients will, so we can help you build a brand image and personality that will appeal to them. By stepping outside the product, we can look beyond it and figure out the connection points that will help potential customers want to build a relationship with your company, then create a brand, from company name to design aesthetic to voice, that sends the right signals to your audience.
Our Branding Approach
Our branding approach is centered on human appeals. It sounds like a no-brainer to say that your customers are all going to be people, but you’d be surprised how many people don’t treat their customers that way, and fail to build a human-centered brand. You have to figure how to appeal to people on a human level. Honestly, it’s a lot like making new friends. When you meet someone, they send you a lot of cues that help you decide whether you want to get to know more about them. For business startups, the branding process is all about constructing analogous signals that will get people interested.
Branding is Not a Luxury
A lot of business startups sink all of their initial budget into product development, and we understand why that happens. You don’t feel like you have a company unless you have a product. But you won’t have a company that lasts unless you have a strong brand, and the best brands are an integral part of a company’s entire DNA. If you don’t invest in building a brand from the beginning, it will be tacked on and possibly even disruptive to your early customer relationships. You need a brand to get noticed, and to hold people’s attention. If you can’t do that, you shouldn’t waste your time building a startup to begin with.
A Hundred Monkeys has years of experience working with business startups to create successful brand identities. Contact us today to find out how we can help your company.
