Home Business Ideas: How Branding Gets them Off the Ground
Whether you’re a Fortune 500 company or a home business, branding is extremely important to creating and maintaining success. But while a Fortune 500 company already has an established corporate identity, home business ideas depend on initial brand building to get off the ground. No company is too small to build an effective brand (although once your brand is built, you might find your once humble home business rapidly expanding). Here are some branding strategies to help home business ideas get off the ground.
Find the Right Company Name
Your company’s name is the first thing that people will see or hear, so choosing an effective, short and evocative name is an essential beginning to the branding process for home business ideas. Draw the customer in by prompting curiosity. Don’t be overly literal; make sure to convey what you do while providing a bit of a sense of intrigue that will make others want to learn more about your business. Don’t worry too much about finding an available .com for your name. Make sure that you’ve settled on a company name and an image before you get too far down the road; you don’t want to change your name on customers you’ve already started to build a relationship with.
Build a Fully Fledged Professional Image
Running a home business means that looking professional will help you stand out. Once you have articulated your vision for yourself and chosen a company name, build out a range of materials that express a cohesive identity. These can include a website and social media pages, as well as, of course, the products and services that you provide. These should all be united in terms of visual design and voice. No matter what, use a professionally designed logo to convey that your company means serious business, even if your overall tone is more fun, humorous, or whimsical.
Don’t Wait to Brand
Everyone who wants their home business ideas to become more than just a hobby should make sure to think about branding from the very beginning. Doing business first and worrying about branding later is counterproductive: you’ve been building a weak brand all along, but your customers know it, and transforming it into a strong brand can be difficult and alienating. Branding is all about getting and maintaining the attention of your desired audience, and if you don’t do that, your company will never get off the ground. You need loyal customers in order to achieve success. It’s especially important for home business ideas to invest in branding from the very beginning in order to create a professional image.
If you’re an entrepreneur starting a home business and you need some branding and naming help, don’t hesitate to contact A Hundred Monkeys. We’ve worked with many top corporations, but we also have lots of experience helping small companies and startups get off the ground and we know how to adjust our strategies accordingly. Give us a call today to find out what we can do for you.
