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About TM/URL
Trademark Screening 101: How we get it done at A Hundred Monkeys
It’s not all fun and games over here at A Hundred Monkeys. We, too, are governed by the laws of the United States. Specifically, trademark law happens to be very much a part of our business. We’ve gotten to know the intersection of trademark law and naming over the years. We’ve designed our process in…
How to select a URL without going insane
Satisficing versus maximizing “So what about the .com?” is one of the more common questions we get asked when discussing a project. Often times, what’s baked inside that question is the desire to have theirname.com at the end of the naming process. Floating in the collective aether is this idea that when you’re starting something…
Eli Altman discusses URL strategies with Inc.
“No one inputs URLs directly anymore. A magic search bar takes care of that for you,” says Eli Altman, creative director of A Hundred Monkeys, a branding and naming firm. He suggests putting an industry phrase in your URL–recall that Elon Musk’s Tesla is still online at TeslaMotors.com. Or a customer prompt: Dropbox.com was originally…
How to Find a URL
- About: Branding, Positioning, TM/URL
So you found a name you love. Then you tried to find a URL. You wanted nameyoulove.com, but the person who parked it is MIA. Now you’re banging your head on the keyboard, digging for a random group of letters and numbers that’s also an available domain. Stop. Save yourself a headache—let us help you figure…
Top 5 ideas for Disney’s ‘Seal Team 6’ trademark
- About: Branding, Naming, Positioning, TM/URL
With only a hand grenade, a prayer, and a single round left in the chamber, lone Navy Seal Lt. Mickey Mouse is outnumbered and outgunned. Yet he is still Osama Bin Laden’s worst nightmare. Hey, it could happen. The Walt Disney Co. has applied for a trademark on Seal Team 6, the name of the…
A Hundred Monkeys prevails in trademark infringement case
by Danny Altman A few months back we were featured in an AP wire story that appeared in 200 papers across the country. It must have been a slow news day. And the headline (“Monkey See, Monkey Sue”) probably didn’t hurt. The AP reported that we had filed a complaint for trademark infringement in the…
How to find a good URL without having a brain hemorrhage
- About: TM/URL
I was recently featured in an article by Max Chafkin in the July issue of Inc. Magazine. The article, Good Domain Names Grow Scarce, is about how it is becoming increasingly hard to find a name that has a good URL to go along with it. This is a problem that most of us are…