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Ten years after 9/11, what do we call Ground Zero?
A visitor to Lower Manhattan today has to admit: New York City looks a whole lot different than it did on September 12, 2001. Emerging from what used to be the rubble of America’s most disastrous terrorist attack are the blossoms of a new World Trade Center, a complex comprised of six gleaming new towers,…
Bye Bye Birdie: golf’s Bob Hope Classic is no more
For Bob Hope, golf was always a funny game. The comedian himself once said that he could easily give it up … if only he didn’t have so many sweaters. Now, eight years after his death, Hope’s eponymous tournament is at last changing its wardrobe — the Bob Hope Golf Classic will now be known…
Winnipeg wins a hockey team. But do fans want the Jets back?
The Boston Bruins and Vancouver Canucks may be the ones battling it out for the Stanley Cup this week, but Winnipeg is stealing the spotlight. The city’s legions of hoser hockey fans are celebrating after the Atlanta Thrashers announced they will be headed for the Great White North. So what will they be called? From…
Anthropologie’s naming scheme to make you wear paisley and take your money.
- About: Branding, Naming, Positioning, Renaming
Anthropologie is a great store. Nothing makes me want to spend 300 bucks on a tank top like seeing them nestled in the mouth of some giant papier-mâché narwhal suspended from the ceiling by human hair crochet. And usually I end up buying some getup that could really only be worn well while canoeing in…
Hungary gives Elvis Presley a piece of budapest
Elvis Presley is the new king of Hungary, and I’m not talking about his royal appetite for peanut butter-banana-bacon sandwiches. Elvis is set to be honored in the Central European country, which will make the rocker with the blue suede shoes an honorary citizen and rename one of 12 super-special locations after him. Residents of…
“Captain America Who?” the shielded one gets a name change in Russia
- About: Branding, Naming, Positioning, Renaming
Captain America? More like Captain Planet. The comic book golden boy, the tireless defender of freedom and patriotism and cool fighting skills, can bring down the Third Reich with a twitch of his shield. Yet somehow he’s no match for an international marketing blitz. Apparently some of the Cap’s international audiences have forced him to…
Unsightly Staines? U.K. Town Needs an Ali G Remover
The British town of Staines has a problem with its name. But it’s not quite what you would expect. About 15 miles southwest of London, on the banks of the river Thames, lies a place that sounds like it manufactures soiled britches. But the funny thing about the people of Staines is that they’re actually…
Scotland Yard’s Vice Squad Succumbs to the PC Police
- About: Branding, Naming, Positioning, Renaming
by Jeffery Racheff London’s Vice Squad is starting to sound more like the Nice Squad. The special Scotland Yard division tasked with battling prostitution and various underworld activities in the Greater London area will now officially be called Serious Crime Directorate 9: Human Exploitation and Organized Crime Command, or SCD9 for short. And…
The Hard Rock Hotel, Den of Evil
- About: Branding, Naming, Positioning, Renaming
by Jeffery Racheff Imagine this scenario: It’s family dinner night, and you and the hubby and the kids decide to go out for a nice wholesome meal at the Hard Rock Cafe. But as you step through the shiny big doors, instead of classic guitar solos and famous leather jackets, you’re greeted by half-naked women, drug-dealers…
Let’s All Go to The United States… of Mexico?
by Jeffery Racheff Mexico is not who you think it is. For the last 185 years, our neighbor to the south has been posing under a pseudonym. Despite what Americans (and many Mexicans) have long taken for granted, the country’s formal name is not Mexico — it’s The United States of Mexico. Strange, right? Well,…