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How A Hundred Monkeys Can Help Business Startups

When you create business startups for a living, you know the long odds that any new venture has to overcome. The faith you have in the value of your ideas keeps you going. That means you spend most of the time making the idea a reality. At the same time, you need to make smart…

Business Startup Ideas: Where to Draw Inspiration for Branding

When entrepreneurs are developing their business startup ideas, the topic of branding inevitably comes up. It often gets pushed to the side. Startup owners worry about budgets, or think they should fully develop the product before they start on the branding. Sometimes, however, these concerns are just excuses made by entrepreneurs who are secure in…

Business Startup Checklist for Branding

At A Hundred Monkeys, we talk a lot about what branding is. Because it’s a broad concept, our clients often ask us to break brands down into bite-sized pieces. “What are the building blocks of a brand?” or even “Where should I start building my brand?” are common questions in our early interactions with startups….

Pork: formerly known as the other white meat

by Jeffery Racheff Get ready for a whole new shade of lipstick on your honey baked ham. The National Pork Board (yes, it really exists) announced this week that it will be dropping the iconic slogan “Pork. The Other White Meat” as part of a new effort to revamp the meat’s image. Known officially as…

Budweiser brews beer fear at 2010 World Cup

by Jeffery Racheff The World Cup is coming to South Africa this summer, and that can only mean one thing — lots and lots of beer. Okay, two things — lots and lots of beer and soccer. Yet while there is sure to be enough soccer, an ominous possibility has been brewing in the hearts…

Word wars: the Scrabble scramble

by Jeffery Racheff If the word “tile” makes you think of vowels or consonants and not your bathroom floor, you might be a Scrabble junkie. If you know a two-letter word that begins with Q, you might be a Scrabble junkie. And if you are a Scrabble junkie, your world was nearly flipped upside down…

A tale of two Vancouvers

by Jeffery Racheff As far as most of the world is concerned, there is only one Vancouver. It’s in British Columbia, it hosted this year’s Winter Olympics, and it’s Canada’s third largest city. But hold on to your maps — another Vancouver exists. Just 300 miles to the south, making up the second half of…

Maalox Total Relief: works so well it will make you sick

By Jeffery Racheff If there’s one place you don’t want to confuse names, it’s probably in the world of medicine and drugs. Take Maalox Total Relief for instance. Folks looking for deliverance from diarrhea flocked to the over-the-counter medicine, assuming it would alleviate their belly pains. Instead they found themselves much worse off. What they…

Lindsay Lohan, destroyer of brands

by Jeffery Racheff Is there really no such thing as bad publicity? The old saying holds that any chance to get your name in the paper (or on people’s blogs) is worth the flack you might take for scandal or distastefulness. In the long run, so it goes, the potential for brand awareness outweighs temporary…

Who took the cardboard out of my Domino’s?

by Danny Altman Some things you don’t mess with. Don’t take the growth hormone out of my milk. I’m short enough as it is. Don’t stick an electric outlet on my car. I like the smell of fresh gasoline. Don’t give me cheese on a knife. I like it straight out of the can. And…

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