Helpful words:
About Naming

Update: Porsche Panamera–Welcome to the cockpit

We just came across some pictures of the Porsche Panamera interior. Can someone tell us when you would need to go from “sport” to “sport plus”? High speed getaway? Avalanche on a mountain road? Late to a PTA meeting?

10 ways to name your company or product

Do it yourself You know your business better than anyone else and chances are you’re more prone to like a name that you came up with. But, sometimes it can be difficult to name something that you’re too close to. We all seem to be great at giving relationship advice to our friends, but somehow…

Mommy, where does bubble gum come from?

By Alex Altman, Senior Health Correspondent Bubble gum ain’t what it used to be.  When I was younger Bubblicious, Chiclets, and Bazooka Joe used to be top-shelf stuff.  Sure, the flavor in a piece of Bazooka Joe only lasted ten minutes, but it was a good ten minutes brought to you by real sugar.  Today…

Let’s not rush into this: Planned Parenthood Express

Some things should never be express. For example, haircuts, NASA launches and adoptions all seem to be things where rushing might be a bad idea.  I’m going to go out on a limb and say that Planned Parenthood belongs in this category too. The group started opening ‘express’ locations in 2003. They describe them as…

Top 10 things to look for in a naming company

f you’re looking for help naming a company or product, here are 10 simple things to look for in a naming company: 1. A pulse. Why do naming companies strap themselves into a straitjacket with terminally boring names like Namestormers and Nametrade and Namix? If they can’t name themselves, how can you expect them to…

What does the apocalypse taste like?

by Eli Altman Recently I went into 7-11 to try their new Slurpee flavor: Apocalyptic Ice. It was created as a promotion for Terminator Salvation which will hit theaters across the U.S. tomorrow. We were more interested to find out what the apocalypse tastes like–surprisingly, not half bad. Take a look: [youtube=http://www.youtube.com/watch?v=ixyTrJM9qIg]

Tip of the Hat: Benefit Cosmetics

by Susan Gertman and Eli Altman Today, our Tip of the Hat goes to Benefit Cosmetics–They broke the mold in the beauty business. Way before MAC and Sephora arrived on the scene, Jean and Jane Ford created a fresh alternative to the intimidating experience of buying beauty products in big department stores. Here are some…

Best name in the NBA? We’re going with Speedy

The NBA Playoffs are in full swing and I wanted to take a moment to discuss the player with the best name in the league. Jesus Shuttlesworth is fictional, so he’s out. It’s not Pops Mensah-Bonsu, Zaza Pachulia or Hedo Turkoglu—it’s the Atlanta Hawk’s own Speedy Claxton. How cool of a name is that? It…

Naming the pandemic: it’s a flu-id situation

We said yesterday that the name of the pandemic was becoming a political football. Well today, the ball is still in motion. President Obama opened yesterday’s press conference by calling it the H1N1 flu virus. I know he promised us a science-based administration, and maybe H1N1 could slide by as a name for a star…

Tweet tweeter twitter. What does Twitter mean to you?

by Eli Altman I’m not going to talk about how popular Twitter is. I’m not going to debate its merits or talk about how it’s ruining America’s youth. There are tons of places to talk about that (including on Twitter) and I think it has been discussed ad nauseam. Instead I want to talk about…

1 … 22 23 24 25 26