Helpful words:
About Naming
Creating a Startup Identity
For any startup, a great idea is the message. A great brand is the bullhorn. For people to hear about a startup–and even more than that, to remember it when they need to–a startup’s message has to be loud and clear. That’s what we mean when we talk about identity: a loud, clear message that…
Your Business Plan Should Begin with Differentiation
- About: Naming
For your business to be truly differentiated from the competition, you have to be doing something that no one else is doing. Even if you’re offering a product or service that is similar to what other people are doing, you need to make sure that your company is offering that product or service in a…
Business Startup Guide to Naming
- About: Naming
Any business startup guide should include advice on naming. Your company’s name is the first thing that most people will see or hear about it, and it’s important to choose wisely and find a name that gets across the most important aspects of your brand. As any business startup guide will tell you, branding is…
Will the Real Baptists Please Stand Up?
- About: Naming
Hate: if you don’t mind the bad press, it’s a great way to get noticed. And for the Westboro Baptist Church, it’s a godsend. Notorious for sniffing out public tragedy and exploiting it in the name of a God so vindictive he makes the Old Testament look like a Disney movie, Westboro members feed on…
Glendale Galleria
- About: Naming
100M names Whitewater — Riverbed’s newest product.
- About: Naming
From Enterprise Networking Planet: “As the move toward cloud-based IT infrastructure continues, so too does the need for network acceleration. To that end, WAN acceleration vendor Riverbed (NASDAQ:RVBD) is announcing new cloud-focused application and storage acceleration technologies to help expedite the adoption and usage of cloud technologies. Their newest product is called Whitewater.” http://www.enterprisenetworkingplanet.com/news/article.php/3912541/Riverbed+Whitewater+Expands+Cloud+Acceleration+and+Storage.htm
Greener Grass
- About: Naming
Unsightly Staines? U.K. Town Needs an Ali G Remover
The British town of Staines has a problem with its name. But it’s not quite what you would expect. About 15 miles southwest of London, on the banks of the river Thames, lies a place that sounds like it manufactures soiled britches. But the funny thing about the people of Staines is that they’re actually…
Naming Your Startup Business Idea
- About: Naming
When you’ve got a great business idea and you’re trying to get it off the ground, there are a million things on your mind. You have to raise capital, find an office, build prototypes, start a website, and do a seemingly infinite number of other things. So it’s not a surprise that some things slip…