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About Naming
Ten years after 9/11, what do we call Ground Zero?
A visitor to Lower Manhattan today has to admit: New York City looks a whole lot different than it did on September 12, 2001. Emerging from what used to be the rubble of America’s most disastrous terrorist attack are the blossoms of a new World Trade Center, a complex comprised of six gleaming new towers,…
A boy named Lucifer: Jermajesty, Violence and other adventures in baby naming
- About: Naming
Of all the myriad concerns piled upon the brain of an expecting parent — Does the hospital accept pennies? Which end does the diaper go on? Can you get rabies from a used stroller? — perhaps none are as frustrating and potentially disastrous as giving the kid a name. Fortunately, babies aren’t allowed to name…
Bye Bye Birdie: golf’s Bob Hope Classic is no more
For Bob Hope, golf was always a funny game. The comedian himself once said that he could easily give it up … if only he didn’t have so many sweaters. Now, eight years after his death, Hope’s eponymous tournament is at last changing its wardrobe — the Bob Hope Golf Classic will now be known…
How to find a name you can grow into
- About: Naming
In some Native American communities, a name is something that is developed, not given. Children come into life with their own innate set of skills and talents, and live without a name until the community has had a chance to see those proficiencies unfold. The individual’s name is chosen to reflect who that person is…
Mozzarella: This is a test
- About: Branding, Naming, Positioning
When I was a kid, we used to eat at this great Italian place where our favorite dish was the Four-cheese Pizza. The menu didn’t say which cheeses, and no one asked, we just trusted the good folks of Casa de Pasta to pick the four good ones. Times have changed, and to be sure,…
Post symphonic viking core and the rise of the music micro-genre
- About: Naming
I like me some metal. The trouble is, metal isn’t just metal anymore. And the more I look for new bands through which to nostalgically revisit my adolescent angst, the more I am reminded that liking music is just way harder than it used to be. There are too many names jockeying for my attention….
Winnipeg wins a hockey team. But do fans want the Jets back?
The Boston Bruins and Vancouver Canucks may be the ones battling it out for the Stanley Cup this week, but Winnipeg is stealing the spotlight. The city’s legions of hoser hockey fans are celebrating after the Atlanta Thrashers announced they will be headed for the Great White North. So what will they be called? From…
Anthropologie’s naming scheme to make you wear paisley and take your money.
- About: Branding, Naming, Positioning, Renaming
Anthropologie is a great store. Nothing makes me want to spend 300 bucks on a tank top like seeing them nestled in the mouth of some giant papier-mâché narwhal suspended from the ceiling by human hair crochet. And usually I end up buying some getup that could really only be worn well while canoeing in…
Top 5 ideas for Disney’s ‘Seal Team 6’ trademark
- About: Branding, Naming, Positioning, TM/URL
With only a hand grenade, a prayer, and a single round left in the chamber, lone Navy Seal Lt. Mickey Mouse is outnumbered and outgunned. Yet he is still Osama Bin Laden’s worst nightmare. Hey, it could happen. The Walt Disney Co. has applied for a trademark on Seal Team 6, the name of the…
Update: Government’s naming transparency stumbles yet again.
- About: Naming
A few weeks ago we talked about all the “accidental” naming pitfalls of a military mission named Odyssey Dawn, mainly how it sounded like a commitment to a war the length of which makes most Americans cringe. But the Pentagon assured us, via spokesman for U.S. Africa Command Eric Elliot, that nicknames for military exercises or…