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About Media
30 years of A Hundred Monkeys in 30 minutes
I interview my dad, A Hundred Monkeys founder Danny Altman, on the early days of the company and the evolution of naming. We try not to dwell on the the past too much around here but every once in a while it’s nice to take a look around and ask, “how did we get here?”…
Eli Altman discusses URL strategies with Inc.
“No one inputs URLs directly anymore. A magic search bar takes care of that for you,” says Eli Altman, creative director of A Hundred Monkeys, a branding and naming firm. He suggests putting an industry phrase in your URL–recall that Elon Musk’s Tesla is still online at TeslaMotors.com. Or a customer prompt: Dropbox.com was originally…