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About Case Studies

Human Interest

The Problem: Hard to take the name seriously What do you do exactly? When Captain401 first started, the vision behind the name and the brand was a guiding force that steered employers through the muddy waters of 401(k)s. However, this story wasn’t as easy for their audience to grab a hold of. Reactions from new…

a-hundred-monkeys-brand-story-narrative-writing

Serial Box

The Problem: Communicating a tangled message Starting a new category Serial fiction reminds most people of the 19th century. We think first of Dickens and Austen, The Three Musketeers and The Brothers Karamazov. Today, Serial Box, a company founded by former client Julian Yap, is rebuilding the serial for the 21st century, complete with digital…