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About Branding

The Difficulties of Brand Building Online

These days, a strong online presence is essential to establishing any kind of successful brand. Whether you’re starting a fresh new business venture or rebranding a company that for whatever reason needs an image makeover, brand building online is hard work and doesn’t happen overnight. There are many elements to brand building online, ranging from…

What to Expect from a Brand Consultant

So you’ve decided to work with a brand consultant. That’s the first step. Of course, now that you know you are doing it, you have to hire a brand consultant, and there are a lot of people out there offering their services. Since the reason you decided to hire a brand consultant in the first…

A Hundred Monkey’s Brand Building Process

There are as many different approaches to branding as there are individuals and businesses. At A Hundred Monkeys, however, we think our brand building process is something special that truly gets results. That’s because the most fundamental aspect of our brand building process is taking a human approach. No matter what your industry is, a…

Brand Building 101

In today’s world, you can’t succeed without having an effective brand. With the Internet, everyone is connected to everyone else all the time. With so many other people competing for your audience’s attention, you have to stand out dramatically, because it’s all too easy to click the other way. You can hire a brand building…

What Birds Names Can Tell You about Brand Naming

You can learn a lot about branding from the animal kingdom. In the animal world, survival is all about passing on your genetics. The key to being successful is to attract as many mates as possible. When you think about it, this is pretty similar to what you’re trying to accomplish when you’re building a…

Branding is just like life: Give more than you get

There are certain rules in life that make the difference between living like you’re in Lord of the Flies or in the suburbs of Minneapolis. One of these rules is give more than you get — think of it as your meta brand promise. The concept is that if you’re only willing to go halfway…

Brand building – an exercise in asymmetry

Do you have any idea how many brands are vying for your attention every day? It’s disgusting. Try this, check out that, Like this, Follow that, 20% more, satisfaction guaranteed! So to cope with this media swarm, people naturally employ some quick mental triage in order to decide what to pay attention to and what to…

Branding is just like life: Better to live it than overthink it

I just read an interview with Miuccia Prada by Scottish novelist Andrew O’Hagen. At one point in the conversation, O’Hagen notices that everything Prada is wearing is her own creation. He tells her that if he were in her shoes, he’d sometimes be desperate to get away from the brand. Her answer: “I’m never in…

Be human – our social media brand guidelines

Most brands can’t keep their legs shut. Like us on Facebook. Follow us on Twitter and Tumblr and Instagram and Google Plus. Pin us on Pinterest. They’re like the guy at the bar who will go home with any girl that has a pulse. In the past ten years the number of media outlets has…

Branding is just like life: Play a little hard to get

If people were like companies, we’d all be drunken sailors–telling our stories to anyone who would lend us an ear, and probably a lot of people who aren’t even paying attention. Companies are so eager to make friends that they violate the most basic rule of human engagement, which is: make sure the other person…

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