A Hundred Monkey’s Brand Building Process
There are as many different approaches to branding as there are individuals and businesses. At A Hundred Monkeys, however, we think our brand building process is something special that truly gets results. That’s because the most fundamental aspect of our brand building process is taking a human approach. No matter what your industry is, a brand building process that approaches your clients or customers on their level is the best way to make a lasting connection.
Understanding Branding
To explain more about the brand building process we use at A Hundred Monkeys, let’s take a step back and think about what branding is and why we do it. No company can succeed without attracting potential customers and holding their interest. Branding is the process we use to make that happen. You need to build a brand that makes people notice you and want to learn more.
At A Hundred Monkeys, we believe that the best way to make this happen is a brand building process that approximates what happens when new human relationships are formed. When you meet someone, you quickly make a series of observations and judgments that tell you whether you want to know more about them and potentially welcome them into your life. These judgments aren’t always fair—they aren’t even always conscious—but they are a critical part of establishing relationships.
So think about the social cues that cause you to make these judgments. The way someone looks. The way they talk. The way they dress. The content of their speech. Their facial expressions. Their posture. Their personality. Believe it or not, through the brand building process, you can figure out equivalent “social cues” for the way you present your company.
What We Do
Successful branding is about giving your company the personality that would make your target audience want to, in a sense, be friends with it or work with it, as if it were a person. At A Hundred Monkeys, we start our brand building process by approaching your company with no prior knowledge, just like a potential client or customer would. Then, we figure out where your best chances are to make meaningful human connections. From there, we build a voice, an aesthetic, and a base of compelling content that shows your potential customers how your company can fit into their lives. First impressions are obviously critical in this process, so company naming is a key part of what we do. It’s hard work to come up with a meaningful and intriguing name that fits your company on your own, but our team of naming experts can help you produce a name that truly stands out.
Contact A Hundred Monkeys
The brand building process is a time-consuming and challenging one, but at A Hundred Monkeys, we think it’s fun and rewarding, too. Our brand building process focuses on forming lasting human connections between a company and its target audience. If you need someone to take a step back and help you discover how your company can connect, give the team at A Hundred Monkeys a call today.
