100M fights fire with beauty

Jill and Burt Kohler were facing a scary legal battle at the end of 2011 for using the name Kohler Academy. They decided the best move forward would be to get some professional help in order to start 2012 on solid ground. We guided them through our naming process until we had a name that captured the spirit of the school. Then we partnered with Mark Pernice of Matic to develop a brand around the name we landed on: Penrose Academy. You can read the whole story here.