Ultraderp is equal parts high performance and big dumb smiles—just like most of the dogs you’ll find running around on trails. Ultra as in ultralight, ultrafast, or ultra marathon. Derp as in that face dogs make when they don’t know what’s happening but aren’t about to let that get in the way of a good time.
Ultraderp is an ultralight, packable dog leash that weighs as much as a single AA battery. It can be worn on the dog’s collar and deployed whenever needed simply by pulling the pink “U.” Ultraderp excels in situations like running and hiking when you only need a leash sometimes. Because it’s so lightweight, it’s also great for walks, parks, breweries, and anywhere else you might find yourself with your pup.
We worked with the Berkeley, California-based founders to name the company. We also helped with some key copywriting, and went on a couple of trail runs in the hills because we like dogs (and sometimes running). Mucho joined us on the project, developing the visual identity.
We conducted a preliminary trademark screening in the US.
URL wasn’t a priority of the project but when you pick a name like Ultraderp, the URL somehow winds up being available.
There were a couple of contenders but only one that got an interesting reaction from everyone who heard it. We worked alongside design partner Mucho to bring the Ultraderp brand to life.
