What people say about us:

A strategy and branding company is only as good as the relationships we have with our clients. Lucky we caught these guys on a good day.

“From the moment they walked through the door, the whole project became more exciting.”

"Even the words they used to describe what we were looking for were more captivating that what we’d been able to express. They talked about a name that would be 'self-propelled' and have 'kinetic energy.' We just felt their whole approach was dynamic and fun."

"We didn’t really ask for bids from other companies. A Hundred Monkeys has managed to stand out in a crowded field and say something unique with their own name. We figured that if they could do that for themselves, they could certainly do it for us."

(Heather Martin-Maier, Chief Operating Officer, Cruel World, quoted in Fast Company)

“An almost mystical experience”

"There's a Walter Payton confidence about what they do. They were actively, if not aggressively, challenging our business model and our thinking. They were asking questions and more questions until they got to the essence of what we do. It was like digging into a huge watermelon on a summer day, just breaking it down, piece by piece. They kept drawing us back and back, from the playground of our inner child to the reality of our business model. It was an almost mystical experience."

(Gary Siefert, Director of Internet Services, Medicalogic, quoted in Salon)

“These guys get it.”

"Working with A Hundred Monkeys isn't easy. Most creative people give you exactly what you ask for, which is hardly ever what you really want. These guys get it. They have a way of using simple questions to drill down, and down, and down, until what's left is what really matters. Their strength comes from focusing first on the business, then on the communications challenge, and only finally on the words. Working with them makes me a better communicator. They make me think harder about what I'm doing and why."

(Nicholas Donatiello, Jr. CEO, Odyssey)

“A good name can be a strong wind at your back.”

"If you can't think of a name, and you have the resources (say in a funded startup), I would absolutely spend the bucks and hire a good naming/branding firm like A Hundred Monkeys (disclosure: we've worked with A Hundred Monkeys at Topix, they were great.) They're going to come up with a better name than the ones you've thought up. It will be worth it in the long run. Naming fees are cheap compared to the total investment in your product, to your engineering budget, to your marketing budget, and a good name can be a strong wind at your back. The name is the cornerstone of both your product and your marketing. Get a good one!"

(Rich Skrenta, CEO, Topix)

Short shorts

"Your names are cool, intelligent, daring and effective."

"I want the name to be funky and creative but still tell a story and you guys seem to be masters at that."

"I love your sense of play and your creativity."

"I like your real-life-no-bull-shit approach to brand development."

“They approached every project with the passion of people whose lives depended on hitting the ball out of the park every time they came to bat.”

"Danny Altman used to run the most wonderful company in the world. This is true. It was called Altman & Manley, and it was an experiment in magnificent communications. I remember going there and just looking at the ads hanging in the lobby, and thinking, 'I may never be able to do work this good, but I want to see them sell it. It looks like it was done on another planet.' In fact, it was done on a back street in Central Square, Cambridge, mostly by Danny and his partner Bob Manley. They approached every project with the passion of people whose lives depended on hitting the ball out of the park every time they came to bat. And they did some of the most striking, gripping, entertaining, riveting, approachable, inexpensive, thoughful, inspired advertising and design I had ever seen, or seen since. Some people talk about "out of the box" thinking. Danny has no box. He's never recognized a box. Box does not appear in his dictionary. So here I was, an enthusiastic, green copywriter-wanna-be, and I got lucky. They hired me. I worked my tail off. And Danny was an enthusiastic, encouraging, and very passionate mentor, starting day one. Working with Danny dramatically changed my life. I guarantee that it will change yours."

(Rich Binell, CEO, Get Rich Quick, Inc.)

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• Top ten things to look for in a naming company.