Retail Naming:

Cookin'

Nature of the Work:
Name and Logo for a Retail Home Electronics Chain

Naming Consultant:
Altman & Manley

Steve Longo ran the Tweeter, etc. stores in New Hampshire and when he broke off with Tweeter, a big New England outfit, he needed to find a new name for his part of the chain, which carried high-end consumer electronics. We thought that Tweeter was a really cool name and we knew it was going to be hard to come up with something that strong. Steve was a great client and he wanted to capture the raw musical energy that his customers were really after. We finally settled on Cookin' because that is what musicians do when everything is happening just right.

Sun, Moon & Stars

Nature of the Work:
New Name for an ATM Program

Naming Consultant:
Altman & Manley

Jim Keegan was the CEO of Cambridgeport Bank, a community bank headquartered in Cambridge, MA. Jim was an old guy with a great laugh and we were a bunch of young iconoclasts, but we really hit it off and did some great work together over a number of years. They had four offices and were up against the prototypical big banks who didn't really know their customers. At Altman & Manley, we did their logo, advertising, collateral, in-bank displays and this wonderful little project, which was to come up with a name and identity for their ATMs, which we all know used to have brilliant names like Bank 24. Well the name we chose came from a wonderful illustration by Ivan Chermayeff. It was a powerful image of the sun next to the moon and a star. And we bought the rights from Ivan to use his illustration on the machines and the ATM card, which was definitely the coolest thing in your wallet.

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