product naming:
1 to 1
sales software for Herman Miller

product name:
"26"
typography magazine for Agfa

product naming:
98point6
personal medical database for MedicaLogic

product name:
Abacus
floating point processor for Weitek

product naming:
All Thumbs
home repair videos

product name:
Alphonse
spokesdog for the NetJets
Europe 25 hour card

non-profit name:
Aluka
indigenous online research collections
for the Andrew W. Mellon Foundation

product naming:
Apples+Oranges
Macintosh database

product name:
Atomica
Windows reference software

product naming:
Bandwagon
insert program for local newspapers

product name:
Bom Dia
NetJets Europe Intranet

product naming:
Black by Bainbridge
a matboard with a black core

product name:
Breadbox
Odyssey's electronic commerce study

product naming:
Chips & Bits
Research report on PCs and
online services for Odyssey

professional service name:
Cruel World
career placement service

product name:
DreamScreen
wireless household appliances from HP

product naming:
Farm-in-a-Box
mail order windowsill farms

product name:
Felix
PC pointing device

product naming:
Freelance
graphics software for Lotus

product name:
Homefront
Odyssey report on home use
of media products & services

product naming:
Home Eq.
home equity loan program
for Cambridgeport Bank

product name:
Hot Potato
Research reports on hot
developments in new media

product naming:
Jacks
athletic shoes by Jaclar

professional service name:
Jamoka
online banking services

product name:
Jazz
integrated software for Lotus

product naming:
Jungle Jumpstart
breakfast drink for Jamba Juice

product name:
Knockmedown
fabric for Deepa Textiles

program naming:
Legwork
fitness program for
Physicians Health Services

product name:
Little Fund
savings product for Third National
Bank of Hampden County

product naming:
Lucent Titania
family of voltage converters for Lucent

product name:
Makoro
IBM retail data management system

product naming:
Mockingboard
sound and speech
card for Apple II computers

product name:
Morning Glory
breakfast drink for Jamba Juice

product naming:
On the Button
naming and branding blog

product name:
Open Book
bond auction system for
WR Hambrecht + Co.

product naming:
Open Go
automated audio conferencing for
Raindance

product name:
Open IPO
publicly-priced offerings for
WR Hambrecht + Co.

product naming:
Panama Red
color for Simpson papers

product name:
Pipes & Wires
Odyssey report on
television and cable services

product naming:
Pooch Punch
the first drink for dogs

product naming:
Portico
electronic archiving service for
for the Andrew W. Mellon Foundation

retail business name:
Red Rocket
online playground for Nickelodeon

product naming:
Rhyme+Reason
color system for Deepa Textiles

product name:
Sledgehammer
hedge fund product for Odyssey

product naming:
Sparks Will Fly
fabric collection for Deepa Textiles

service name:
Special Delivery
vanpool program sponsored
by the RI Dept of Transportation

product name:
Start Here
Microsoft Windows tutorial

product naming:
Steelhead
wide area network
acceleration appliance

retail product name:
Sun, Moon & Stars
ATM for Cambridgeport Bank

program name:
Survival School
self care program for
Physicians Health Services

product naming:
Sweet Dreams
Fanny Farmer Candies

product naming:
Sweet Sunshine
breakfast drink for Jamba Juice

product name:
Swirlinghetti
fabric for Deepa Textiles

product naming:
Switchtower
technology platform for Raindance conferencing services

product name:
Talisman
tennis racquet for Kneissl

product naming:
The Country Almanac
syndicated bank newsletter

non-profit name:
The Shinola Awards
naming and branding website

product name:
Ton of Bricks
branding blog

product naming:
Type City
type cartridge for Bitstream

company name:
Volumetrics
medical imaging devices

product naming:
Warrior Within
new version of the video game
Prince of Persia for Ubisoft Entertainment

product name:
Wiggle Wiggle
fabric for Deepa Textiles

professional services name:
Winkler
advertising agency

product naming:
World Wide Web
fabric for Deepa Textiles

product name:
Zatso
online news service

product naming:
Zepto
game for Winkler Advertising

conference name:
Zumbido
NetJets Europe Biannual Conference

We completely understand if you think “A Hundred Monkeys” and imagine a band of wild creative people operating without any adult supervision.

But things are not always what they seem. As it turns out, we are very disciplined thinkers.

We have well thought out and effective ways for structuring projects. We have a highly evolved naming process which has been refined over the past 20 years.

So a lot of people
are surprised when
they find out that
we’re pretty big on methodology.

The process is designed so that the right considerations are on the table and everything happens in the right order.

We provide benchmarks, language and tools to have healthy and productive discussions about what’s on the table. We subject our product names to rigorous outside scrutiny by intellectual property attorneys before we present them.

The monkeys’ part is that we generally manage to have a good time with our clients along the way.

We hold onto the quaint notion that the spirit in which we engage in the work and the relationships we have with our clients are important ingredients in building a brand.

But above all,
it’s about the work.
We eat, sleep and
dream this stuff.
For us naming falls somewhere between
a passion, a sport
and an obsession.

Our clients like the fact that we put a lot
of work into our own brand. In a world
where a lot of people don’t listen to their own advice, it says "Oh, you actually believe in this stuff!"

They also like
the idea that we
refuse to put any
junk on the table.

Everything we present is for a reason and we always tell you why. The fact that we are very tough critics of our own work makes our clients’ job a little bit easier.

So if you want the same pedestrian names that many of your competitors are so fond of–you know, the contrived ones that are meaningless to consumers–here are some people who will be happy to help you.

Product
naming

As naming consultants, we help you think about how you are different, and what that means for your brand. We have a knack for coming up with product names that are provocative and human.

Why should you hire
a company called
A Hundred Monkeys
to name your product?

We completely understand if you think “A Hundred Monkeys” and imagine a band of wild creative people operating without any adult supervision.

But things are not always what they seem. As it turns out, we are very disciplined thinkers.

We have well thought out and effective ways for structuring projects. We have a highly evolved naming process which has been refined over the past 20 years.

So a lot of people
are surprised when
they find out that
we’re pretty big on methodology.

The process is designed so that the right considerations are on the table and everything happens in the right order.

We provide benchmarks, language and tools to have healthy and productive discussions about what’s on the table. We subject our product names to rigorous outside scrutiny by intellectual property attorneys before we present them.

The monkeys’ part is that we generally manage to have a good time with our clients along the way.

We hold onto the quaint notion that the spirit in which we engage in the work and the relationships we have with our clients are important ingredients in building a brand.

But above all,
it’s about the work.
We eat, sleep and
dream this stuff.
For us naming falls somewhere between
a passion, a sport
and an obsession.

Our clients like the fact that we put a lot
of work into our own brand. In a world
where a lot of people don’t listen to their own advice, it says "Oh, you actually believe in this stuff!"

They also like
the idea that we
refuse to put any
junk on the table.

Everything we present is for a reason and we always tell you why. The fact that we are very tough critics of our own work makes our clients’ job a little bit easier.

So if you want the same pedestrian names that many of your competitors are so fond of–you know, the contrived ones that are meaningless to consumers–here are some people who will be happy to help you.

If you are looking for product names that are fresh and powerful and authentic, welcome. You made it to the right place.

Product naming

As naming consultants, we help you think about how you are different, and what that means for your brand. We have a knack for coming up with product names that are provocative and human.

Why should you hire a company called A Hundred Monkeys to name your product?

We completely understand if you think “A Hundred Monkeys” and imagine a band of wild creative people operating without any adult supervision.

But things are not always what they seem. As it turns out, we are very disciplined thinkers.

We have well thought out and effective ways for structuring projects. We have a highly evolved naming process which has been refined over the past 20 years.

So a lot of people are surprised when they find out that we’re pretty big on methodology.

The process is designed so that the right considerations are on the table and everything happens in the right order.

We provide benchmarks, language and tools to have healthy and productive discussions about what’s on the table. We subject our product names to rigorous outside scrutiny by intellectual property attorneys before we present them.

The monkeys’ part is that we generally manage to have a good time with our clients along the way.

We hold onto the quaint notion that the spirit in which we engage in the work and the relationships we have with our clients are important ingredients in building a brand.

But above all, it’s about the work. We eat, sleep and dream this stuff. For us naming falls somewhere between a passion, a sport and an obsession.

Our clients like the fact that we put a lot of work into our own brand. In a world where a lot of people don’t listen to their own advice, it says "Oh, you actually believe in this stuff!"

They also like the idea that we refuse to put any junk on the table.

Everything we present is for a reason and we always tell you why. The fact that we are very tough critics of our own work makes our clients’ job a little bit easier.

So if you want the same pedestrian names that many of your competitors are so fond of–you know, the contrived ones that are meaningless to consumers–here are some people who will be happy to help you.

If you are looking for product names that are fresh and powerful and authentic, welcome. You made it to the right place.

Product
naming

Why should you hire
a company called
A Hundred Monkeys
to name your product?

So a lot of people
are surprised when
they find out that
we’re pretty big on methodology.

But above all,
it’s about the work.
We eat, sleep and
dream this stuff.
For us naming falls somewhere between
a passion, a sport
and an obsession.

Our clients like the fact that we put a lot
of work into our own brand. In a world
where a lot of people don’t listen to their own advice, it says "Oh, you actually believe in this stuff!"

They also like
the idea that we
refuse to put any
junk on the table.