Brand
building
Our primary focus is naming and brand strategy, but sometimes clients ask us to finish what we start. When this happens, we partner with a top design firm and work closely with them to make sure the work makes the best use of your assets and that nothing gets lost in translation.
Ten principles of brand building:
1 Hire the best people you can afford.
2 Take the time to get to know them.
3 Give them big problems to work on.
4 Never forget what you stand for.
5 Do things in the right order.
6 Be sure you know who you are targeting.
7 Find the smartest way to spend the money.
8 Build in frequent checkpoints.
9 Always keep an eye on the big picture.
10 Don’t take yourself too seriously.
The bottom line: it’s all personal
It’s all about building a strong relationship with the people you decide to work with and using that to create great work. We are big on texture and context – the personal side of all this is very important to our creative process – because that’s what ultimately makes a brand come alive. We do not impose a template.
Everything we do is tailored to who you are and your point of view about the world. In the end, you need to make sure that you’re really connecting with the people who are important to you. Does it make them smile? Does it make them think? Does it make them want more?