brand naming! A Hundred Monkeys

Naming is a competitive sport. It’s your first shot at being different. Don’t pick a name that makes you one of the trees in the forest and then spend the rest of your marketing budget trying to stand out. Companies find that naming is a hard thing to do well because there are often too many people around the table. Because the discussion seems so subjective, it tends to revolve around comments like “I like it” or “I don't like it.” Typically, everyone on the committee has veto power. This tends to sweep the most interesting names off the table. If there are a dozen people in the room and you all have to agree on a flavor of ice cream, it's going to be vanilla, not Cherry Garcia. Our job: prevent this from happening. See all our names.

corporate branding and naming

What We Do: Brand Naming